Our story

Alison Laesser-Keck is the creative director of VLD. Armed with a degree in counseling and over a decade of experience in corporate, non-profit and social event planning, she is a quintessential people person. As a designer, she has been featured internationally by Vogue, Harper's Bazaar, MarthaStewart.com, Huffington Post, Hour, Style Me Pretty, Bridal Guide, and Fox 2. In 2008, after working at a venue in Seattle, she branched out on her own to follow a dream, and VLD was born. She is Carpinteria, California raised, with strong Michigan roots, and enjoys traveling and celebrating whenever possible.

Bryan Keck has been in hospitality for 18 years, working for a James Beard-awarded chef and restaurateur in the Pacific Northwest prior to joining VLD full force in 2011. A proud Michigan native, his entire career focus has involved private events and taking care of people. Bryan's strength is his ability to organize the planning process and break it down into small, manageable steps. In addition to being our business and production manager, his primary role involves the logistics of events, although his passion especially lies in creating and cultivating relationships with our clients and their families.

what they say

One of the best wedding planners in the world.
— VOGUE magazine, 2016
A top wedding planner in the U.S.
— Harper's Bazaar, 2016
Alison, it was magnificent!!! Absolute perfection!! Everybody had the best time!! I can’t wait to see the pictures to relive it all! Thank you so much— and congratulations again on a wonderful, wonderful job!!
— Sheila Hamp, 2015 Mother of the Groom
If you ever need someone to create an exceptional experience (wedding, party, event, etc.) - without hesitation, call VLD Events. They make magic (and are an absolute pleasure to work with - you’ll want to be best friends with Alison and Bryan)!
— Marie Sabatini, 2015 Bride
I can’t thank you both enough for such a fabulously planned and beautiful wedding! Orchard Lake Country Club said that you were the best wedding planners they’ve ever worked with!!
— Rhonda Sabatini, 2015 Mother of the Bride
Upon meeting Alison and Bryan from VLD, I knew we had a great fit. They were our best friends and therapists throughout the process, kept our sanity by keeping us on a schedule and made the day of look like the most perfectly planned event while appearing effortless.
— Jean & Jeremy, 2015 Clients
The talent and dedication of our entire team exceeded our expectations in every way. Huge, huge thanks. You are the absolute best at what you do and we cannot express our gratitude for a perfect night with all our loved ones and a lifetime of memories.
— Christine & Jason, 2015 Bride & Groom
VLD! We thank you from the bottom of our hearts for your efforts in making our day the most amazing day ever. Your constant attention to detail, soothing email responses, and impeccable sense of style did not go unnoticed. You guys are miracle workers.
— Jordan & Nick Else, 2014 Clients
Alison and Bryan, thank you so much! We truly felt that the wedding was magical. Everything was incredibly beautiful and even with the rain, things ran smoothly. You two are excellent at your job, both in designing beauty in unique and new ways, and in being a friend and sounding board to your clients. Thanks again for everything!
— Jennifer Jain, 2014 Bride
I have no words to describe how grateful we are to have found such wonderful people to help us plan our wedding. You and Bryan are incredible spirits and human beings. I honestly feel like you are part of our family now.
— Molly Sweeney, 2014 Bride
We used VLD for our 10 year vow renewal — and all I can say is “WOW FACTOR”! Alison, Bryan, and team have a strong spirit of excellence and true attention to detail. I am so thankful that we chose them to make the most magical memories for our favorite friends and family. I would HIGHLY recommend them for the most important events of your life. Life is all about the memories we make, and the experiences we create for those we love. Don’t take a chance on the most important memories of your life — choose the best!!! I am so glad we did!
— Phil & Sarah Robbins, 2014 Clients
You make dreams come true! Thank you for making my wedding day so memorable, so beautiful, so different than anyone else has ever seen. I loved every moment! I didn’t have to worry about anything because you and Bryan had all the details under control. I had so much faith and trust in you guys that I didn’t have to think about anything, but marrying my one true love! Not only was the day of execution perfect, but you handled every single detail up to the wedding day so that I didn’t have to. I know it wasn’t easy and very frustrating at times, but you handled it and I didn’t even have to know about it which was the best part! You and your team are so professional and fun to work with! I hope that everyone I know is lucky enough to have you as not only their event planner, but as their friend. You are one of a kind.
— Maxie Roumanis Morris, 2014 Client
Alison and Bryan, I want to thank you again for your role in planning and carrying out a magnificent wedding for Meghan and Dave. You are an absolute delight to work with and you are unparalleled in your talents for pulling off an event with so many details and people and personalities. Meghan and Dave had a wonderful, wonderful time, as did we. It was a glorious, meaningful day. To quote a dear friend in attendance, “It was a quintessential elegant wedding, perfectly blending ritual, beauty, bounty and warmth.”
— Kristen Chapman, 2014 Mother of the Bride
If you are considering working with VLD, just do it and don’t look back! I couldn’t imagine working with a more wonderful team! They are creative and organizational geniuses (this is not an exaggeration), and absolutely delightful to work with! Alison and Bryan are INCREDIBLY talented, responsive, and professional. They helped me seamlessly plan a Michigan wedding from New York, despite my own hectic schedule and limited availability to visit to the wedding venue. Alison’s taste is impeccable (beyond! — seriously, she has the best taste in the business and recommends only the most talented vendors), and she and Bryan have an astute business sense that really shines when it comes time to make difficult financial decisions during the planning process. It also doesn’t hurt that Alison and Bryan are warm, kind, funny, and all-around awesome human beings! I really adore Alison and now consider her a dear friend...
— Melody Akhavan Abbey, 2014 Bride
Alison, Bryan and the VLD team made the decision-making and detail-sorting process not only easy, but really fun. They have such a passion for their work and you can feel the dedication that they put into every interaction. They are a wonderful combination of creativity and professionalism
— Meghan Chapman, 2014 Bride
I woke up this morning trying to think of how I could ever properly thank you. It was, without a doubt, the most perfect wedding I could have ever imagined. Not only was it gorgeous, people told us throughout the night that it “felt like me and William,” which in my mind is the highest compliment. You and Bryan put together an amazing, intimate experience for us and our guests, executed it without a flaw, and did it with a smile on your face the whole time!! Unbelievable. I have absolutely loved working with you and Bryan. You are an absolute joy to work with not only because you are fantastic people, but also because you are the best at what you do—you are detail-oriented, well-organized, and extraordinarily creative.
— Laura Cramer-Babycz, 2014 Bride
I reached out to Alison at a time when I felt completely overwhelmed - I was planning the wedding from out of state, working long hours, and struggling to turn the thoughts and ideas I had for the look of my wedding into reality. As soon as I started working with Alison, I felt the weight lift off my shoulders. Alison helped streamline the wedding planning process, and is truly gifted at what she does - she focuses on all the little details that together create an amazing event.
— Amanda Dewyer, 2014 Bride
Working with you was a delight - I wish I had three more daughters! To top it off, you epitomize style and “coolness” and that style informed every suggestion you made. I will miss spending so much time with you!
— Karen Falahee, 2013 Mother of the Bride
From the first day we met Alison & Bryan, I knew our wedding was going to be something way more special than we could imagine. And, even with those incredibly lofty expectations set from the start, VLD still managed to exceed our wildest dreams!
— Rebecca Dickson, 2013 Bride
VLD is the absolute best! Working with them was the best decision we made in our wedding planning. Alison was incredible to work with long distance (planning a MI wedding from NYC) and helped us to create the perfect event for us. The VLD team truly made everything on our wedding day feel seamless, and we still cannot thank them enough!
— Carly Glick, 2013 Bride
Alison and Bryan made the planning of my daughter’s wedding a joy. Their passion for creating a wedding experience came through right from our first phone conversation through the detailed design concept to their exceptional execution ‘day of’. I was able to enjoy the whole process, especially the wedding day, knowing that we were in their very capable hands.
— Nancy Goldman, 2013 Mother of the Bride
They’re design geniuses, detail-oriented, and made sure that we really did have a perfect day. When my husband and I arrived at the venue, we literally gasped. Their work was stunning; Alison, Bryan and the VLD team exceeded our expectations. Months later, looking at pictures, I still can’t wrap my head around what a beautiful job they did. Moreover, they offered invaluable guidance during the hectic planning process (crucial since we were planning from afar) and were really fun to work with.
— Jessica Coen, 2013 Bride
I am STILL in complete shock. That was the most amazing day of my life. Thank you for making everything absolutely perfect. I could never even dream of anything that wonderful.
— Rachel Embree, 2013 Bride
My husband and I both agree that hiring VLD was one of the absolute best decisions we made while planning our wedding. They’re so nice, easy to work with, and they made our wedding incredible. We honestly couldn’t have done it without them. We also received countless compliments from guests on how great they were.
— Monica Thompson, 2013 Bride
The GM designer that was there was just in love with what you did and said it looked like a page out of a magazine or in Anthropologie. You sure made us and the client look good. Thank you!!!
— Chicago PR Agency, 2013 Client
We are so thankful to have met and worked with Alison and Bryan. Their professionalism and attention to detail was top notch. They truly wanted the day to be a reflection of us and helped to bring our ideas to life. The day of the wedding, they took the worry off of our shoulders making sure that every detail was perfect and that we could relax and just enjoy. I would 100% recommend VLD to anyone getting ready to plan their wedding, hands down. We are thankful to have met such genuine people that absolutely love what they do. Because of their guidance in planning our big day, our wedding dreams became a reality and we are forever grateful.
— Kortney South, 2013 Bride
The first time I saw the set up I was speechless and almost started crying. I have no words for how mind-blowing my son’s event was. My only regret is that they didn’t plan our wedding.
— Deepa Pai, 2011 Client
When I met with Alison for the first time, I immediately felt a huge sense of relief knowing that I wouldn’t have to be the “go to” person on my wedding day and that all of the details that I had worked so hard on would be executed properly. Alison asked me about so many things that I hadn’t thought of (and wouldn’t have thought about until it was too late!). Thanks to Alison, the wedding went off without a hitch, and I was able to relax and enjoy the day (priceless!!) and never worried about a thing.
— Lindsay Montry Rose, 2011 Client
If I could give VLD more stars, I absolutely would! Working with them was key to having a beautiful, fun, personal, creative and stress-free wedding. Their creativity and willingness to go the extra mile (or three) amazed me throughout the entire planning process. Even though I planned the wedding from out of state, Alison was so easy to reach and responsive that long-distance planning was never an issue.
— Emily Litznerski, 2010 Bride